Hey there! I’m Eric.
I 3D-printed a printing press.
What I’ve been up to
01 — Essay

An Approach for Designing Trustworthy Agents
How might we build agents that people can trust?
2026
02 — Essay

Beyond Vibe-Coding: A Strategic Framework for AI in Design
How AI can strengthen design influence, and practical methods for applying it in our process.
2025
03 — Case study

Data-Driven AI Segmentation with EEF
How might we use AI for engagement-based segmentation?
2025
04 — Project

Brockway 250 Printing Press
How I designed and built an affordable, rigid, and mostly 3D-printed printing press for linocut and woodcut artists. Free plans inside.
2025
05 — Case study

Reinventing Campaign Management
I've been leading design for a new Campaign experience that bridges legacy systems, empowers marketers, and drives innovation at scale.
2025
06 — Project

Fadagen 2000 Data Generator
While designing dashboards for one of my employers, I found it consistently difficult to generate realistic data trends and timelines that resembled realistic data.…
2023
